The National Dairy Promotion and Research Board (NDB) is a U.S. government-established organization that focuses on promoting and researching dairy products. It was created to enhance the demand for dairy through various marketing and educational initiatives. The board is funded by dairy farmers and processors, who contribute a portion of their sales to support its activities. The NDB works closely with other organizations, such as the United States Department of Agriculture (USDA), to develop programs that benefit the dairy industry. Its efforts include advertising campaigns, nutrition education, and research on dairy product benefits, all aimed at increasing consumer awareness and consumption of dairy products.