Milk marketing involves the processes and strategies used to promote and sell milk and dairy products. This includes activities such as advertising, pricing, distribution, and branding to attract consumers. Effective milk marketing ensures that products reach grocery stores, restaurants, and other outlets where customers can purchase them. Key players in milk marketing include dairy farmers, processors, and retailers. Dairy farmers produce the milk, which is then processed into various products like cheese and yogurt. Processors package and distribute these products, while retailers sell them to consumers. Together, they work to meet consumer demand and maximize sales.