Narrative marketing is a strategy that uses storytelling to connect with consumers. By crafting a compelling narrative around a brand or product, companies can engage their audience on an emotional level. This approach helps to create a memorable experience, making the brand more relatable and trustworthy. Through narrative marketing, businesses can highlight their values, mission, and the benefits of their offerings. This technique often involves characters, conflicts, and resolutions, similar to traditional storytelling. Brands like Nike and Coca-Cola effectively use narrative marketing to build strong relationships with their customers and enhance brand loyalty.