Emotional marketing is a strategy that aims to connect with consumers on a personal level by appealing to their feelings and emotions. This approach often uses storytelling, imagery, and relatable experiences to create a bond between the brand and the audience. By tapping into emotions like happiness, nostalgia, or empathy, companies can influence purchasing decisions and foster brand loyalty. Brands like Coca-Cola and Nike effectively use emotional marketing to resonate with their customers. For instance, Coca-Cola's advertisements often evoke feelings of joy and togetherness, while Nike inspires motivation and determination. This emotional connection can lead to stronger customer relationships and increased sales.