Music branding refers to the strategic use of music to create a distinct identity for a product, service, or company. This involves selecting specific songs, sounds, or musical styles that resonate with the target audience, enhancing brand recognition and emotional connection. Companies often collaborate with artists or use jingles to reinforce their brand message. In today's digital landscape, music branding extends to various platforms, including advertisements, social media, and events. Brands like Coca-Cola and Apple have successfully integrated music into their marketing strategies, using catchy tunes and memorable soundtracks to engage consumers and differentiate themselves from competitors.