Sonic branding refers to the use of sound to create a unique identity for a brand. This can include jingles, sound logos, or specific musical themes that evoke certain emotions or associations. Companies use sonic branding to enhance their recognition and connect with consumers on a deeper level. By incorporating sound into their marketing strategies, brands like McDonald's with its iconic "I'm Lovin' It" jingle or Intel with its distinctive four-note sound logo can create memorable experiences. Effective sonic branding helps reinforce brand values and can influence consumer behavior, making it a powerful tool in advertising.