Brand partnerships are collaborations between two or more companies that aim to enhance their market presence and reach. These partnerships can take various forms, such as co-branding, joint marketing campaigns, or product collaborations. By combining resources and expertise, brands can create unique offerings that appeal to a broader audience. Such partnerships often leverage the strengths of each brand, allowing them to share costs and risks while maximizing exposure. For example, a sportswear brand might partner with a fitness influencer to promote a new line of activewear, benefiting from the influencer's audience and credibility in the fitness community.