Nano-influencers are social media users who have a small but dedicated following, typically ranging from 1,000 to 10,000 followers. They often focus on niche topics and engage closely with their audience, making their recommendations feel more personal and authentic. Brands are increasingly recognizing the value of these influencers for targeted marketing campaigns. Due to their smaller reach, nano-influencers usually charge less for promotions compared to larger influencers. This makes them an attractive option for small businesses and startups looking to connect with specific audiences. Their genuine interactions can lead to higher engagement rates and trust among followers.