Methodology refers to the systematic approach used in research to gather, analyze, and interpret data. It encompasses various techniques and strategies that researchers employ to ensure their findings are valid and reliable. A well-defined methodology is crucial for the credibility of any study, as it outlines the processes and rationale behind the research design. Different methodologies can be applied depending on the nature of the research question. For instance, Qualitative Research focuses on understanding human behavior and experiences through interviews and observations, while Quantitative Research emphasizes numerical data and statistical analysis. Each approach has its strengths and weaknesses, making the choice of methodology a critical aspect of any research project.