Data collection techniques are essential methods used to gather information for analysis and decision-making. These techniques can be broadly categorized into qualitative and quantitative methods, each serving different research purposes. Qualitative methods, such as interviews and focus groups, allow researchers to explore deeper insights and understand participants' perspectives. On the other hand, quantitative methods involve structured data collection, often through surveys or experiments, to produce statistical results. Choosing the right technique depends on the research objectives, the nature of the data, and the desired outcomes, ensuring that the collected information is relevant and reliable.