Memory profiling is a technique used to analyze a program's memory usage. It helps developers identify how much memory is being consumed by different parts of the application, allowing them to spot inefficiencies or memory leaks. By understanding memory allocation, developers can optimize their code to improve performance and reduce resource consumption. Tools for memory profiling can provide detailed reports on memory allocation, usage patterns, and object lifetimes. This information is crucial for maintaining the health of software applications, especially in environments with limited resources. Effective memory profiling leads to more efficient applications and a better user experience.