A media agency is a company that specializes in planning, buying, and managing advertising space across various platforms, such as television, radio, print, and digital. These agencies help businesses reach their target audiences effectively by analyzing market trends and consumer behavior. They work with clients to create tailored advertising strategies that maximize exposure and return on investment. Media agencies often collaborate with other professionals, including advertising creatives, graphic designers, and data analysts, to develop compelling campaigns. They also track the performance of advertisements, providing insights and adjustments to improve effectiveness. This ensures that clients achieve their marketing goals efficiently.