Advertising creatives are professionals who develop ideas and concepts for marketing campaigns. They work on various forms of media, including print, digital, and television, to create engaging content that captures the audience's attention. Their goal is to communicate a brand's message effectively and encourage consumers to take action, such as making a purchase. These creatives often collaborate with other team members, such as graphic designers and copywriters, to bring their ideas to life. They use their skills in storytelling, visual design, and strategic thinking to craft advertisements that resonate with target audiences and align with the brand's identity.