An advertising agency is a business that creates, plans, and manages advertising campaigns for clients. These agencies help companies promote their products or services through various media channels, such as television, radio, print, and digital platforms. They often conduct market research to understand consumer behavior and develop strategies that effectively reach target audiences. Advertising agencies typically employ a team of professionals, including copywriters, graphic designers, and marketing strategists. They work collaboratively to produce creative content and advertisements that resonate with consumers. By leveraging their expertise, advertising agencies aim to enhance brand visibility and drive sales for their clients.