Marketing Qualified Leads
Marketing Qualified Leads (MQLs) are potential customers who have shown interest in a company's products or services through specific actions, such as downloading a whitepaper or signing up for a newsletter. These leads are considered more likely to become paying customers compared to general leads because they have engaged with the brand in meaningful ways.
MQLs are typically identified through lead scoring, which evaluates their behavior and engagement level. This helps marketing teams prioritize their efforts and focus on nurturing these leads, ultimately guiding them through the sales funnel toward conversion into Sales Qualified Leads (SQLs).