A Sales Qualified Lead (SQL) is a potential customer who has been vetted by the sales team and deemed ready for direct sales engagement. This classification typically follows the initial marketing qualification, where leads show interest in a product or service. SQLs often exhibit specific behaviors, such as requesting a demo or asking for pricing information, indicating they are further along in the buying process. Identifying SQLs helps sales teams prioritize their efforts and focus on leads with a higher likelihood of conversion. By concentrating on these leads, businesses can improve their sales efficiency and increase the chances of closing deals, ultimately driving revenue growth.