Markalar are brands that represent specific products or services in the market. They help consumers identify and differentiate between various offerings, often associated with a logo, name, or symbol. Brands can evoke certain feelings or perceptions, influencing consumer choices and loyalty. In business, markalar play a crucial role in marketing strategies. Companies invest in building strong brands to create recognition and trust among customers. A well-established brand can lead to increased sales and a competitive advantage, as it often signifies quality and reliability in the eyes of consumers.