A mantra, often referred to as a slogan, is a short, memorable phrase used to convey a specific message or idea. It serves as a guiding principle or motivational tool, often associated with brands, organizations, or movements. Mantras are designed to be easily remembered and can inspire action or reinforce values. In various contexts, such as marketing or personal development, a mantra encapsulates the essence of a mission or belief. For example, the Nike slogan "Just Do It" encourages individuals to take action and overcome obstacles. Similarly, mantras can be used in meditation practices to focus the mind and promote mindfulness.