A motto is a short, memorable phrase that expresses the beliefs or ideals of an individual, group, or organization. It serves as a guiding principle or a source of inspiration, often reflecting core values or aspirations. Mottos can be found in various contexts, including personal life, educational institutions, and businesses, helping to communicate a sense of purpose. Many famous mottos are associated with well-known entities, such as the United States motto "E Pluribus Unum," which means "Out of many, one." Mottos can also be motivational, encouraging people to strive for excellence or to uphold certain ethical standards in their daily lives.