The MTN South African Music Awards (SAMAs) are an annual event that celebrates and honors outstanding achievements in the South African music industry. Established in 1995, the awards recognize various genres, including pop, hip-hop, jazz, and traditional music. The SAMAs feature multiple categories, such as Album of the Year and Best New Artist, allowing artists to showcase their talent and gain recognition. The event not only highlights local musicians but also promotes South African music on a global scale, contributing to the growth of the industry.