MEDDIC is a sales qualification framework designed to help sales teams identify and understand their prospects' needs. The acronym stands for Metrics, Economic Buyer, Decision Criteria, Decision Process, Identify Pain, and Champion. Each component guides sales professionals in assessing the potential of a deal and ensuring they address the right issues. By focusing on these elements, sales teams can tailor their approach to meet the specific requirements of their prospects. This structured method enhances communication and increases the likelihood of closing deals, ultimately leading to improved sales performance and customer satisfaction.