An "Economic Buyer" refers to an individual or entity that has the authority to make purchasing decisions based on financial considerations. This person evaluates the cost-effectiveness of products or services, ensuring that the investment aligns with the organization's budget and financial goals. The Economic Buyer often focuses on the return on investment (ROI) and overall value. In a business context, the Economic Buyer may be a CFO or a procurement manager who assesses various options before making a final decision. Their role is crucial in determining which products or services will be acquired, impacting the company's financial health and operational efficiency.