Loja is a city located in southern Ecuador, known for its rich cultural heritage and vibrant music scene. It serves as the capital of the Loja Province and is often referred to as the "Cultural Capital of Ecuador" due to its contributions to arts and education. The city is surrounded by beautiful mountains and is situated near the Podocarpus National Park, which is famous for its biodiversity. The economy of Loja is primarily based on agriculture, with products like coffee, cacao, and various fruits being significant. The city also has a growing tourism sector, attracting visitors with its historical architecture, such as the Cathedral of Loja, and its annual festivals that celebrate local traditions and music.