Localization is the process of adapting a product or content to meet the language, cultural, and other specific needs of a particular region or market. This can include translating text, modifying images, and adjusting formats to ensure that the product resonates with local audiences. Effective localization goes beyond mere translation; it considers cultural nuances, local customs, and preferences. For example, a marketing campaign for a product like Coca-Cola may be tailored differently in Japan compared to Brazil to align with local tastes and values, ensuring better engagement and acceptance.