Local marketing refers to strategies and tactics aimed at promoting products or services to a specific geographic area. This approach helps businesses connect with potential customers in their immediate vicinity, making it easier to attract foot traffic and build community relationships. Techniques often include targeted online advertising, local search engine optimization (SEO), and participation in community events. By focusing on a defined area, local marketing allows businesses to tailor their messaging and offerings to meet the unique needs of their community. Tools like Google My Business and social media platforms can enhance visibility and engagement, driving more local customers to stores or services.