LinkedIn Marketing refers to the use of the LinkedIn platform to promote products, services, or personal brands. It involves creating a professional profile, sharing valuable content, and engaging with other users to build connections. Businesses often use LinkedIn to reach a professional audience, making it an effective tool for B2B marketing. Through LinkedIn Marketing, companies can run targeted advertising campaigns, join industry-specific groups, and utilize LinkedIn Analytics to track performance. This approach helps businesses establish authority in their field, generate leads, and foster relationships with potential clients or partners, ultimately driving growth and success.