Keyword targeting is a digital marketing strategy that focuses on identifying and using specific words or phrases that potential customers are likely to search for online. By incorporating these keywords into website content, businesses can improve their visibility on search engines like Google, making it easier for users to find their products or services. Effective keyword targeting involves researching popular search terms related to a business's niche and analyzing their competition. This helps marketers create relevant content that resonates with their audience, ultimately driving more traffic to their site and increasing the chances of conversion.