A keyword strategy is a plan that helps businesses identify and use specific words or phrases that potential customers are searching for online. By understanding these keywords, companies can create content that aligns with what users want, improving their visibility on search engines like Google. This approach is essential for driving organic traffic to websites. Implementing a keyword strategy involves researching relevant keywords, analyzing their search volume, and assessing competition. Businesses can then optimize their website content, including blog posts and product descriptions, to incorporate these keywords. This not only enhances search engine rankings but also ensures that the content meets the needs of the target audience.