The Kano Technique is a product development and customer satisfaction framework that helps businesses understand customer needs and preferences. Developed by Professor Noriaki Kano in the 1980s, it categorizes features into five types: basic, performance, excitement, indifferent, and reverse. This classification helps companies prioritize features that enhance customer satisfaction. By using the Kano Technique, organizations can identify which product attributes will delight customers and which are essential for meeting their expectations. This approach enables businesses to allocate resources effectively, ensuring that they focus on features that will have the most significant impact on customer loyalty and overall satisfaction.