Noriaki Kano is a Japanese professor and management consultant best known for developing the Kano Model, a framework that helps organizations understand customer satisfaction. His model categorizes product features into five categories: basic needs, performance needs, excitement needs, indifferent needs, and reverse needs. This helps businesses prioritize features that enhance customer experience. Kano's work has significantly influenced quality management and product development. His ideas are widely used in various industries to improve customer satisfaction and loyalty. By focusing on what customers truly value, companies can create better products and services that meet or exceed expectations.