Jesse James Garrett is an American designer and entrepreneur known for his contributions to the field of user experience (UX) design. He co-founded the design consultancy Adaptive Path in 2001, which played a significant role in shaping the UX industry. Garrett is also recognized for his influential book, The Elements of User Experience, published in 2002, which outlines a framework for creating effective user-centered designs. In addition to his work at Adaptive Path, Garrett has been involved in various projects and initiatives that promote better design practices. He has served as a speaker and educator, sharing his insights on the importance of user experience in technology and product development. His work has had a lasting impact on how designers approach creating intuitive and engaging digital experiences.