Don Norman is a renowned cognitive scientist and design advocate, best known for his work in user-centered design. He co-founded the Nielsen Norman Group, which focuses on improving the usability of products and services. Norman has authored several influential books, including The Design of Everyday Things, which emphasizes the importance of designing products that are intuitive and user-friendly. In addition to his work in design, Don Norman has held academic positions at various institutions, including University of California, San Diego. He has also served as a vice president at Apple, where he contributed to the development of user experience strategies. His insights have significantly shaped the field of design and usability.