Adaptive Path is a design and strategy firm that focuses on improving user experiences through research and design. Founded in 2001, the company emphasizes the importance of understanding user needs and behaviors to create effective digital products and services. The firm is known for its innovative approach to user experience (UX) design, combining insights from various fields such as psychology and technology. By collaborating with clients, Adaptive Path helps organizations develop strategies that enhance usability and engagement, ultimately leading to better outcomes for both users and businesses.