Jamie Kern Lima is a successful entrepreneur and the co-founder of IT Cosmetics, a beauty brand known for its innovative makeup products. She started the company in her living room, driven by her own struggles with skin issues and a desire to create cosmetics that truly work for all skin types. Her dedication to quality and inclusivity helped IT Cosmetics grow rapidly, eventually leading to its acquisition by L'Oréal in 2016. Beyond her business achievements, Jamie is also a motivational speaker and author. She shares her inspiring journey of overcoming challenges and believing in oneself, encouraging others to pursue their dreams. Her story resonates with many, making her a role model for aspiring entrepreneurs everywhere.