Beauty influencers are individuals who share their passion for makeup, skincare, and fashion on social media platforms like Instagram, YouTube, and TikTok. They create content that showcases beauty products, tutorials, and tips, helping their followers discover new trends and techniques. Many beauty influencers have built large audiences by being relatable and authentic, often sharing their personal experiences with different products. These influencers often collaborate with beauty brands, promoting products through sponsored posts or reviews. Their recommendations can significantly impact consumer choices, making them powerful figures in the beauty industry. By engaging with their followers, beauty influencers foster a sense of community and inspire others to express themselves through beauty.