IT Cosmetics is a popular beauty brand known for its innovative makeup and skincare products. Founded by Jamie Kern Lima, the brand focuses on creating high-quality cosmetics that not only enhance beauty but also improve skin health. Their products often include skincare benefits, making them a favorite among those who want to simplify their beauty routine. The brand is particularly famous for its CC Cream, which provides coverage while also offering sun protection and hydration. IT Cosmetics emphasizes inclusivity, offering a wide range of shades to cater to diverse skin tones. Their mission is to empower individuals to feel confident and beautiful in their own skin.