"Jab, Jab, Jab, Right Hook" is a marketing strategy popularized by Gary Vaynerchuk. The concept emphasizes the importance of providing value to your audience through consistent, engaging content, represented by the "jabs." These jabs build relationships and trust with your audience over time. The "right hook" refers to a direct call to action, such as asking for a sale or promoting a product. This approach suggests that by delivering value first, you create a receptive audience that is more likely to respond positively when you make your request.