Interbrand is a global branding consultancy that specializes in brand strategy, brand valuation, and brand management. Founded in 1974, it helps companies build and maintain strong brands that resonate with consumers. Interbrand is known for its annual list of the world's most valuable brands, which evaluates brands based on financial performance, the role of the brand in purchase decisions, and brand strength. The firm operates in various industries, providing insights and strategies to enhance brand equity. With offices in major cities worldwide, Interbrand collaborates with clients to create impactful brand experiences and drive business growth through effective branding practices.