Brand valuation is the process of estimating the financial value of a brand. This involves assessing various factors such as brand recognition, customer loyalty, and market position. Companies often use brand valuation to understand their brand's worth in the marketplace, which can influence investment decisions and marketing strategies. Different methods can be used for brand valuation, including the income approach, market approach, and cost approach. Each method considers different aspects of the brand's performance and potential. Accurate brand valuation can help businesses like Coca-Cola or Apple make informed decisions about mergers, acquisitions, and overall brand management.