Marketing consulting involves providing expert advice to businesses on how to effectively promote their products or services. Consultants analyze market trends, customer behavior, and competitive landscapes to develop tailored marketing strategies. Their goal is to help companies increase brand awareness, drive sales, and improve overall marketing performance. These professionals may assist with various aspects of marketing, including digital marketing, social media, and content creation. By leveraging their knowledge of tools and techniques, such as SEO and email marketing, marketing consultants guide businesses in making informed decisions that align with their goals and target audience.