Interactive Advertising is a form of marketing that encourages active engagement from the audience. Unlike traditional ads that simply deliver a message, interactive ads invite users to participate through activities like quizzes, games, or polls. This engagement helps create a more memorable experience and can lead to higher brand recall. These advertisements often utilize digital platforms, such as social media or websites, to reach consumers. By incorporating elements like videos, animations, or clickable content, interactive advertising aims to capture attention and foster a connection between the brand and the audience, ultimately driving conversions and customer loyalty.