Facebook Insights is a powerful analytics tool that helps users understand how their content is performing on the Facebook platform. It provides data on post engagement, audience demographics, and overall page performance, allowing users to see what types of content resonate with their audience. By analyzing this data, businesses and content creators can make informed decisions to improve their social media strategies. Facebook Insights also offers information on reach and impressions, helping users track how many people are seeing their posts and how often they interact with them.