Innovation culture refers to an environment within an organization that encourages creativity, experimentation, and the pursuit of new ideas. It promotes open communication, collaboration, and a willingness to take risks, allowing employees to feel safe in sharing their thoughts and suggestions. This culture is essential for fostering continuous improvement and adapting to changing market demands. Organizations with a strong innovation culture often implement practices such as brainstorming sessions, cross-functional teams, and feedback loops. These practices help to break down silos and encourage diverse perspectives, ultimately leading to the development of innovative products and services that can enhance competitiveness and drive growth.