Innovation Adoption Curve
The Innovation Adoption Curve is a model that illustrates how different groups of people adopt new technologies or ideas over time. It is typically divided into five categories: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards. Each group has distinct characteristics and varying levels of willingness to embrace change, influencing the overall rate of adoption.
This curve is often represented as a bell-shaped graph, where Innovators and Early Adopters are at the beginning, driving initial interest. As the innovation gains traction, the Early Majority and Late Majority follow, leading to widespread acceptance, while Laggards are the last to adopt, often due to skepticism or resistance to change.