Adoption Models
Adoption models are frameworks that explain how individuals or groups accept and integrate new ideas, technologies, or practices. These models often outline stages of adoption, such as awareness, interest, evaluation, trial, and adoption. They help organizations understand the factors influencing the adoption process, including social influence, perceived benefits, and ease of use.
One well-known adoption model is the Diffusion of Innovations theory by Everett Rogers, which categorizes adopters into groups like innovators, early adopters, early majority, late majority, and laggards. This classification helps in identifying strategies to promote new innovations effectively across different segments of the population.