Influencer culture refers to the phenomenon where individuals leverage their social media presence to influence the opinions and behaviors of their followers. This culture has grown significantly with platforms like Instagram, TikTok, and YouTube, where influencers create content that resonates with their audience, often promoting products or lifestyles. The rise of influencer culture has transformed marketing strategies, as brands collaborate with influencers to reach targeted demographics. This shift has led to the emergence of various influencer types, from micro-influencers to mega-influencers, each playing a unique role in shaping consumer trends and preferences.