Social media trends refer to the popular behaviors, topics, and formats that emerge on platforms like Facebook, Instagram, and Twitter. These trends can include viral challenges, memes, or specific hashtags that capture the attention of users. They often reflect current events, cultural shifts, or technological advancements, influencing how people communicate and share information online. Another significant aspect of social media trends is the rise of short-form video content, particularly on platforms like TikTok and YouTube Shorts. This format has changed how brands and individuals engage with audiences, leading to increased creativity and spontaneity in content creation. As trends evolve, they shape the digital landscape and impact marketing strategies.