Brand collaboration refers to a partnership between two or more companies to create a product, service, or marketing campaign that benefits all parties involved. This strategy allows brands to leverage each other's strengths, resources, and customer bases, often resulting in innovative offerings that attract attention and drive sales. Such collaborations can take various forms, including co-branded products, joint advertising efforts, or shared events. For example, Nike and Apple have collaborated to integrate fitness tracking into athletic wear, enhancing the experience for consumers while expanding their market reach.