Social media influencers are individuals who have built a large following on platforms like Instagram, YouTube, or TikTok. They create content that resonates with their audience, often focusing on specific topics such as fashion, beauty, travel, or fitness. By sharing their experiences and opinions, influencers can sway the purchasing decisions of their followers, making them valuable partners for brands. Brands often collaborate with social media influencers to promote their products or services. This partnership can take many forms, including sponsored posts, product reviews, or giveaways. Influencers help brands reach a wider audience and create authentic connections with potential customers.