Indirect influence refers to the ability to affect someone's thoughts, feelings, or behaviors without direct communication or interaction. This can occur through various means, such as social norms, media, or the actions of others. For example, when people observe the behavior of their peers, they may adjust their own actions to align with what they see, even if no one explicitly tells them to do so. Another common form of indirect influence is through advertising. Brands often use subtle messaging to shape consumer preferences and perceptions. By creating appealing narratives or associating products with desirable lifestyles, advertisers can sway public opinion and encourage purchasing decisions without overt persuasion.